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30 Minutes with Workroom Tech: Episode 75 / What Does "Scaling Your Business" Mean to You?

Updated: May 12, 2023

On this episode of The Sew Much More Podcast: 30 Minutes with Workroom Tech, Ceil DiGuglielmo and Susan Woodcock discuss business growth and the different ways that you can scale your small business.

You can listen here:

Does the term "scaling your business" scare you?

Does it feel unattainable or out of reach because of expectations to have a seven figure year, or a six figure year or even a profitable year?

Scaling can be about growth but it could mean "scaling back"

to focus on the profitable parts of your business.

Discussion topics on this episode:

Are you ready for growth?

Do you feel like you have reached the full potential of your business?

Have you created a solid foundation for growth?

What is your goal? Scaling up growth strategy examples:

  • Larger workspace / expanding or moving to a new location

  • Purchasing equipment

  • Hiring employees

  • Outsourcing

  • Adding products and services

  • Marketing and/or rebranding

Scaling back growth strategy examples:

  • Increasing efficiency

  • Raising prices

  • Eliminating less profitable products and services

  • Specialize / niche market

  • Financials - fine tune the numbers

  • Focus on core customers

A plan is essential for any growth strategy


SCORE mentors to America’s small businesses and a resource partner of the U.S. Small Business Administration, See this blog from SCORE about how to scale a business

The Millionaire Next Door: The Surprising Secrets of America's Wealthy by Thomas J. Stanley & William D. Danko, 1996.

Michele Williams, Scarlet Thread Consulting

Ann K. Johnson, Sew Easy Windows

The E-Myth Revisted: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber, 2004

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