30 Minutes with Workroom Tech: Episode 43 / Your Brand on Social Media

On this episode of The Sew Much More Podcast: 30 Minutes with Workroom Tech, Ceil DiGuglielmo and Susan Woodcock continue the discussion from the last podcast about branding. In this episode you will learn tips and advice for sharing your brand on social media and creating a brand experience.

You can listen to Episode 43 here: Your Brand on Social Media

Why use social media?

Online branding is quick, easy and inexpensive (free!) and you can reach your audience in an instant - it's a real time experience. There are many different platforms to choose from and a great way to interact with new and future customers.

Strategy: to connect and build relationships

Unlike advertising of the past (newspaper or yellow pages) online platforms like Facebook and Instagram are more about building relationships than selling. That's why it's called "social" media.

To be successful you must:

1) Create a social media style (look and tone) that is true to your brand.

2) Include questions and conversation starters to engage your audience.

3) Support others by giving credit when sharing pages, photos and inspiration photos.