30 Minutes with Workroom Tech: Episode 52 / The Pitfalls of Perception Pricing
On this episode of the podcast Ceil DiGuglielmo and Susan Woodcock talk about pricing perceptions. How your own thoughts and feelings keep you from pricing objectively.
You can listen to this episode of the podcast here:
Episode 52, The Pitfalls of Perception Pricing
Have you ever set a price lower than what you know is fair and profitable because...?
1) it's small and doesn't look like much (like tiebacks, napkins, placemats, sheer rod pocket T&B curtains, etc.)
2) it's "bedding" (why are dust ruffles priced less than valances?)
3) it's what the customer paid for the same item before
4) you need the work
5) the customer is on a budget
6) the fabric wasn't very expensive
7) you fear the customer will complain
8) it's what another workroom charges
9) you work from home (it's homemade)